The creation of a persona is very important for every individual. This is an aspect of someones character that is perceived by others. Persona can be related back to my previous post about personal branding. Both have a strong connection with each other. Brand personas are your personality attributes. Top class athletes have to work hard to create the right persona. Jordan Spieth is a great example of having a strong persona. On and off the golf course, Spieth remains the same. His personality is a delightful cocktail of modesty and self-assurance. When he won the Masters in 2015, he shared his mental mistakes with the media, unprompted all week. But he stuck with his caddie, Michael Greller, because he knew Greller was right for him. He mastered Augusta without being a particularly long hitter, because he is that rare human who smiles when he faces a high pressurised 25 footer.